Ultracasual iOS Games Performance in the U.S. During Q4 2023

The fourth quarter of 2023 was an eventful period for ultracasual games on the iOS platform in the United States. Sensor Tower's data offers us a glimpse into the performance of the top contenders in this category. Here's how they fared:

AMAZE!!! by Crazy Labs showed a notable increase in downloads, starting the quarter at around 34K and peaking at 88K by year-end. Weekly active users followed a similar pattern, with an initial 215K in late September, dipping slightly in November, and then surging to approximately 283K during the festive week.

Rollic Games' Fill The Fridge! also experienced a surge in downloads, beginning at 46K and reaching 88K by the final week of December. Active users saw a decline from 152K to 113K in October, but rebounded, ending the year at 202K.

KAYAC Inc.’s Ragdoll Break: Let's destroy! had a strong start with 68K downloads, but saw a decrease over the quarter, ending at 21K. Weekly active users peaked at 98K in mid-October and ended the quarter at roughly 90K.

Kwalee Ltd's Draw it generated modest revenue each week, ranging from $684 to $1,120 USD. Downloads fluctuated throughout the quarter, starting at 25K, dipping in early December, and then doubling to 49K by Christmas. Active users saw an overall increase, from 57K to 94K by the end of December.

Lastly, Crazy Labs' Acrylic Nails! showed a steady climb in downloads, from 12K to 29K, with weekly active users also increasing from 21K to 26K over the same period.

For more insights and detailed analytics on app performance, Sensor Tower's platform remains an invaluable resource.